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    • email campaigns
      Customer Story posted 10/27/08 by Chris Basham, last edited 11/06/08 by TrackVia, tagged Email Campaigns
      448 Views, 2 Comments
      Title:
      email campaigns
      Summary:

      Just in case you haven't tried it yet...  TrackVia includes a service to send email campaigns to the contacts in your database.  It's a great service because 1) you can really target the emails you send, by first building a custom view that's filtered to show only those contacts that match a criterion, or a set of criteria, and 2) because you can "mail merge" information from the contacts into the emails.  So, for example, if you have a contact named Steve Jones who lives in North Carolina, you can send him an email that talks about his home state, and that merges in his name (Dear Steve) and any other "personalizing" information.

      TrackVia automatically takes care of providing a one-click "opt out" option for recipients, and those opt-outs will automatically be tracked in your TrackVia database.  We think it's a great service to include with our database service, and at only a penny per email sent, it's very cost effective.

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    Comments

      • posted 10/28/08 by Roz

      Hey Chris,

      I was actually thinking about this the other day, and you're right, it's a great service.  I rarely use it though.  The reason I almost never do is because of what it takes to actually build an HTML email.  If you're not very very careful about the coding, it just lands in their junk box by default.

      Another thing I want to bring up is the opt-in and double opt-in.  Obviously if you have a form on your website, you can have them opt in, but I do wish there were some way to have them double-opt in - not only to cover my butt, but to cover Trackvia's too.  Getting blacklisted is not in my list of favorite things to unravel with ISP's.

      So in short, while the HTML email thing is super duper convienient, because you can just run a view, and send the HTML email to a certain group of people or whatever, there are some things that I think could be improved.

      I'm sure you guys are familier with some of the services out there that send HTML email for people.  Most of them have integrated some sort of WYSIWYG HTML email builder.  I think more people would use the HTML email feature of Trackvia, if only there were some easy way to build a code-correct email from within Trackvia itself.  (Chris, I don't want to link or mention a site that is a competitor on the forum, but if you want to check out what I'm talking about, call me)

      Roz

    • You're right Roz, we do need a built-in HTML editor.  We'll be adding one.

      In the meantime, we have the best kind of HTML editor - our support team!  Yes, they'll roll up their sleeves and build your HTML email for you.  We do this all of the time, and 99% of the time there's no extra fee for building the email templates.  The support team will make sure that all of your images in the email are hosted properly, that your "mail merge" fields come into the email properly, etc.  Put us to the test - call our support team and have them help you with your HTML email!