While TrackVia's strongest features are its ease of use and powerful reporting features, creating a web form that looks like the customer's website, whose fields are customized to match the customer's business needs and that is enhanced to mirror the customer's website color and style can be a very neat feature for some customers.
Case in point, I have a customer who processes thousands of web forms per day and the information he needs from his customers is very specific. With help of tech support, we designed his webform for him, emailed it to him and he cut and pasted it into his website. It's now up and running and autopopulating thousands of new records per day into his database.
Comments
We built one like that for our website. It was remarkably easy to do, esp. if you have some basic knowledge of CSS. Just make sure to test it in all the browers and versions of browsers, we had to do a little tweaking to get it working right in IE6. Go figure.
Roz