TrackVia
Business Users Pushing IT to Adapt
Yesterday’s Wall Street Journal ran an interesting article about businesses adopting Apple’s iPads. The article said that business users seeking increased productivity are spurring IT departments to support the new devices. This isn’t new, the article points out, and cites an analyst from Forrester Research named Ted Schadler:
Binghamton University Shoulda Had TrackVia
It appears the information security officer and other administrators responsible for securing data at Binghamton University went on Spring Break a little early this year. A reporter exploring one of the most trafficked lecture halls open to the public recently discovered a door taped open and unlocked to a two-story storage room filled with unlocked filing cabinets. Given the evidence, it became clear that filing cabinets, which held student payment information (Social Security numbers, credit card numbers, tax documents, salary information) that dated back at least ten years, had been compromised.
Is the Traditional Focus Group Dead?
It hasn’t died yet, but I feel there is a shift in the marketing world away from traditional market research methods like focus group facilities to non-traditional methods like Twitter. For those who have not gotten out much lately, Twitter is a micro blogging site that asks the simple question, what are you doing. Active users have grown over 900 percent over this past year.
With the average number of tweets growing each and every day, it is no wonder that companies are looking for ways they can leverage the “twittisphere”. In tight economic times, companies must be resourceful, and I feel Twitter can be used as a global focus group facility.
What are the benefits of a Twocus Group over a Traditional Focus Group?
- No travel, facility and recruitment costs. All you need is Internet access and a Twitter account.
- No long discussion guides required. Forget abo
