online database
Salesforce's Chatter Super Bowl Ad – Not Making My Life Any Easier
Photo courtesy of www.chatter.com
In the year I’ve worked for TrackVia, describing my job and company to the general public has been an ongoing challenge. Here’s how a typical conversation goes:
Me: “I work for a company that provides an online database and business application platform.”
General Public: “…”
Me: “We’re a cloud company, do you know what the cloud is?”
General Public: “No. Wait, yes. Like in those commercials, ‘to the cloud,’ right?”
Ten Reasons an Online Database is Better than a Spreadsheet
1. You can easily assign who has access to what data with user permissions in a database.
2. You can search a database like the Internet.
3. There are more ways to collect data with a database: website forms, email collection, excel import.
4. There is no software to download with an online database. Access data anywhere, anytime without the need to email files or worry whether or not you have the latest version.
5. You have the ability to store multiple data types in a database: music files, images, documents, etc.
6.
Ten Benefits of an Online Database to Public Relations Agencies
With the launch of the new MediaOnTwitter database generating enthusiasm in the PR community, I thought I’d share ten benefits an online database provides PR professionals:
1. Track media contacts from third parties. Excel import allows agencies to easily import media lists obtained from third parties. Firms can even update existing records via an Excel Import.
2. Better manage agency workflow. Email alerts will notify appropriate team member when a change is made and requires follow-up (i.e. press release has been approved by client and requires posting to wire).
3. Streamline the approval process. No need to send emails back and forth to your client. Simply grant the appropriate permission levels to your clients so they can access the latest revisions real-time.
4. Stay on top of editorial calendars.
