MediaOnTwitter
TrackVia's Online Database Powering MediaOnTwitter
The past two weeks TrackVia has been promoting the new MediaOnTwitter database in partnership with @melissahourigan, @PRSarahEvans, @skydiver and @briansolis. Later today, we will announce the winner of the Kindle 2.
Today’s post describes in four steps how TrackVia’s online database is powering MediaOnTwitter.
1. To begin with, a custom database was created with fields for twitter ID, Media Outlet, beat, etc. A calculated URL field was also created to make a hyperlink so individuals viewing the list only have to click on the follow me field to follow desired media contacts.
2. Next, a website form was easily created within TrackVia to collect submissions from the media based on the custom database created.
MediaOnTwitter Statistics
There is less than a week left to submit your media contacts to the MediaOnTwitter Database powered by TrackVia. Enter your contacts by April 12th for a chance to win a Kindle 2 from TrackVia.
Below I’ve highlighted some stats from the MediaOnTwitter campaign as of 7:30 AM MST:
- 879 media contacts in MediaOnTwitter Online Database
- 567 submissions to database since contest launched on March 30th
- 915 tweets with #mediatweet hashtag
- 8,000 plus page views of MediaOnTwitter
- 5 continents and 30 countries represented
How will the stats change between now and April 13th when the Kindle 2 is awarded to one lucky contributor?
Ten Benefits of an Online Database to Public Relations Agencies
With the launch of the new MediaOnTwitter database generating enthusiasm in the PR community, I thought I’d share ten benefits an online database provides PR professionals:
1. Track media contacts from third parties. Excel import allows agencies to easily import media lists obtained from third parties. Firms can even update existing records via an Excel Import.
2. Better manage agency workflow. Email alerts will notify appropriate team member when a change is made and requires follow-up (i.e. press release has been approved by client and requires posting to wire).
3. Streamline the approval process. No need to send emails back and forth to your client. Simply grant the appropriate permission levels to your clients so they can access the latest revisions real-time.
4. Stay on top of editorial calendars.
