posted by admin on February 23, 2009 12:13 AM

It hasn’t died yet, but I feel there is a shift in the marketing world away from traditional market research methods like focus group facilities to non-traditional methods like Twitter.  For those who have not gotten out much lately, Twitter is a micro blogging site that asks the simple question, what are you doing.  Active users have grown over 900 percent over this past year.

With the average number of tweets growing each and every day, it is no wonder that companies are looking for ways they can leverage the “twittisphere”.  In tight economic times, companies must be resourceful, and I feel Twitter can be used as a global focus group facility.
What are the benefits of a Twocus Group over a Traditional Focus Group?

1. No travel, facility and recruitment costs.  All you need is Internet access and a Twitter account.
2. No long discussion guides required.  Forget abo
   

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