email campaign
Spam Score - What's Your Number?
A couple of weeks ago I wrote about the top ten email campaign tips to get your message through to the user's inbox. The last hurdle in this process is the spam filter, which warrants more explanation about how it works.
SpamAssassin is one of the leading open source spam filters that is widely used, and will serve as our example product about how it figures out if a message is spam or not. When a message comes in, it examines its content, structure, and format and applies a series of rules to evaluate it. Each rule has a number of points associated with it, which can be modified by each email administrator.
5 Tips to Improve Email Deliverability
Email campaigns are a great way to send newsletters, important announcements, and the latest deal to your customers. According to recent stats, over 90% of all emails sent are deemed “spam”. To improve the deliverability of your emails, keep the following simple tips in mind:
- Scrub your contact list frequently. If you get a bounce back, remove or update the contact’s email from your contacts database. Also, remove duplicates from your list.
- Use a consistent email address. If you aren’t sending spam, the email servers and your email recipients will recognize your address and let it through more often.
- Avoid using phrases like “FREE”,”UNLIMITED”, and “$$$” in BOTH the subject AND body of your emails. Most ISP anti-spam tools move messages with phrases like these directly to the trash.
- Don’t send email campaigns to the same customers more than once a week.
- Keep your email simple and professional.
No Longer Dread the Holiday Card Process
It's the holiday season and the dreaded holiday card mailing is fast approaching. After a game of “not it” – you feel pity for the poor soul who is assigned the task of pulling together a list of contacts from the company database for the annual company holiday card.
It always seems to be the case that in the process of pulling a list, you realize how outdated your contacts are, how many duplicates exist and how many of the contacts are no longer with the companies that they are listed next to.
Using these simple steps, we hope to make this process easier. Think of it as an early present:
1. Collect:
- Import contacts into TrackVia via an Excel Spreadsheet. Click to view a pdf with a step-by-step guide to downloading your Outlook contacts into Excel
- With our new Excel import feature you can easily update (addresses, emails, company names) your existing records
2.
