CRM
Roll your own CRM from a database
CRMs come in all shapes and sizes. I’ve seen a PR agency whose CRM was a cork board with index cards stuck on it with thumbtacks, and the cards were moved from place-to-place as they progressed through the agency’s workflow. And I’ve seen a non-profit food bank whose CRM was a set of file cabinets with hanging folders. In other words, although the modern usage of CRM has come to mean a software application that tracks sales leads, it can actually be just about any system that an organization uses to track its interactions with people.
As for the software-based CRMs that people are most familiar with, these are simply databases that have some pre-built structure on top of the database. The nice thing about an “off the shelf” CRM is that it’s relatively easy to just jump in and start using it.
12 Days of Christmas - My CRM Database Gave to Me...
Here's some holiday cheer from TrackVia.
A disclaimer for the video: We are database experts not acclaimed vocalists!
The ROI of Our Online Database
As a buyer, I’m all about calculating the ROI of each purchase. It’s an inexact science – trying to put an objective number on a decision that’s loaded with uncertainty. But just going through the exercise of listing all of the benefits and expenses associated with the decision is eye-opening.
