
Photo courtesy of Grap
A few days ago a friend of mine told me her office is getting rid of Salesforce. When I asked her to explain why, the long and short of it came down to data hoarding. Some of her office’s sales associates were refusing to use Salesforce because they didn’t want lead and contact information available to the company; the idea being that this tactic created better job security. Whether or not this is a solid plan for sales reps is another blog topic altogether, but the idea of data hoarding made me realize another benefit the cloud brings to companies that I hadn’t realized before.

This Tuesday, Gartner released the report “Forecast Analysis: Software as a Service, Worldwide, 2009-2014.” In a press release also put out by Gartner, the report is summarized, and it includes some findings that are promising, but not surprising.
A few highlights from the report:
1. “An increasing number of enterprises are using a variety of SaaS applications from multiple vendors that were procured and deployed without participation from IT, creating management issues and challenges.”

Today’s a big day! Not just because we’re announcing a major overhaul of our product. It’s a big day because with this announcement, we’re emancipating business users from the shackles of IT. We’re allowing business users to build applications in the cloud without needing programmers.
Here’s how it happened. When TrackVia came online nearly five years ago, it was presented and purchased as an online database. The core differentiators were meant to appeal to IT types: security, performance, data integrity. Though TrackVia was different than most of today’s cloud databases, for example by having a user interface instead of requiring web service calls to get data in and out, it was still mostly just another way to store data in the cloud.