
Today’s a big day! Not just because we’re announcing a major overhaul of our product. It’s a big day because with this announcement, we’re emancipating business users from the shackles of IT. We’re allowing business users to build applications in the cloud without needing programmers.
Here’s how it happened. When TrackVia came online nearly five years ago, it was presented and purchased as an online database. The core differentiators were meant to appeal to IT types: security, performance, data integrity. Though TrackVia was different than most of today’s cloud databases, for example by having a user interface instead of requiring web service calls to get data in and out, it was still mostly just another way to store data in the cloud.

Yesterday’s Wall Street Journal ran an interesting article about businesses adopting Apple’s iPads. The article said that business users seeking increased productivity are spurring IT departments to support the new devices. This isn’t new, the article points out, and cites an analyst from Forrester Research named Ted Schadler: